Startup Tips
Startup Tip #8: Charge more
Episode Summary
Startup Tip #8: Charge more
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Episode Notes
- How much did you spend on coffee this morning?
- What did that Chipotle burrito cost you?
- How much did that season of The Walking Dead set you back?
- Entrepreneurs spend hundreds of dollars a month on completely inconsequential things yet are afraid to charge even $20 for their product that creates thousands of dollars in value for other businesses.
- If you’re solving real, actual business problems, there’s no reason you can’t charge hundreds or thousands of dollars a month for it.
- And what’ll surprise you even more is that those customers who are paying you a lot more are almost universally more pleasant human beings.
- Some of your worst and most demanding customers will be the ones paying you $5/mo.
- Instead of dealing with them, just charge more.
- You’ll almost certainly prefer having 1,000 $100/mo customers than 10,000 $10/mo customers.
- Charge more!