Startup Tips

Startup Tip #11: Use ad retargeting to convert visitors

Startup Tip #11: Use ad retargeting to convert visitors https://baremetrics.com

Retargeting is a mystical world of unicorns and fairies...clothed in a shroud of banner ads.
If not used properly, you can blow through thousands of dollars in no time and have no new customers to show for it.
What is this mystical banner-ad-shrouded retargeted unicorn you speak of?
Retargeting is a type of online advertising that resurfaces your brand/product around the web after a user has visited your site.
It’s the whole scenario where you go to the Cinnabon site to check out the new Cinnabon Bites and then you go to Facebook 3 days later and there’s a huge picture of cinnamon roll in your news feed.
In our example your app is a gooey taste piece of bread slathered in butter, cinnamon and sugar.
The concept here is that once you’ve express some level of interest in a product
(As indicated by your visit to the site)
You’re much more likely to become a paying customer.
Retargeting effectively optimizes your banner ads.
Retargeting, as with any form of advertising, won’t work for everyone.
But you’re potentially leaving a cost-effective acquisition channel on the table.
So, give it a try and see how it works for you!